Articles & Media

Kia Ora Magazine

April 2019

Joie to the world

It’s better to give than to receive, but in the case of new online gifting service Joie (pronounced joy) the appeal is very much a two-way thing.
The Christchurch-based venture is the brainchild of friends Angela Gordon and Angela Beynon-Lee who saw a gap in the gifting marketing for something more personalised and less expensive. Depending on the box, you’ll find treats such as hand cream, tea, lip balm, chocolate and candles.
Those giving the gifts, corporate or individual, choose online from a range of items and boxes created by the two Angelas, upload a photo and message and the gift is couriered the next day. One of the flaps tears off to become a stand-up card, complete with photo
“We’re just making life easy and sharing the joy,” says Gordon.

Joie is disrupting the gifting market


Joie (pronounced Joy) is New Zealand’s newest online gifting experience and we are doing things differently. We are out of the box in both design and concept.

Our little boxes of Joie, allow the sender to easily send personalised presents in a gorgeous box that becomes a card, creating a perfect moment of surprise and delight for both the sender and receiver of the gift.

Sharing the Joie is fun, cost-effective and hassle-free, all done in 3 easy steps, 1. Choose your gift, 2. select your box, 3. make it personal. Meaningful gifts & beautiful presents. It’s never been easier to share the Joie.

We have personally designed and created all our unique and stylish boxes which can be kept or reused. Our cards add the personal touch, perforated to allow for easy separation from the box, creating a beautiful stand up card. All our gorgeous products are hand picked by us made mainly by awesome kiwis.

Brand Photography

Download: Brand Photography

Product Photography

Curated Boxes

Download: Curated-Boxes-Photography

Single Products

Download: Photography-Products.Zip


Father’s Day

A selection of images showing our father’s day gifts.

Download: Father’s Day Gifts Media Kit

Weddings for Joie

A selection of images showing our customised favour boxes, will you be my bridesmaid? box and will you be my groomsman? box.
Download: Weddings For Joie Images

Logo & Style Guide

Joie Logo

Download: Joie
How It Works
Download: Joie How it



Style Guide


Videos & Gifs

Unboxing Video

Bee My Honey